What is the surprising effect of goji berries?

Goji berry (wolfberry) that celebrities around the world are paying attention to its beauty effect. A superfood that contains 100 kinds of vitamins and minerals. Introducing the power contained in the small grains and the recipes that can be easily incorporated.

  • What is Goji Berry?

Do you know GOJI BERRY? You’ve come to hear it a lot lately as one of the so-called superfoods (foods that are rich in healthy nutrients and relatively low in calories). It is attracting worldwide attention as overseas celebrities eat it for beauty and health.

However, this is not a “totally new food”. Probably most people have seen it, and many have eaten it. The red fruit on the almond tofu, that is Goji berry. This is the correct answer for those who wondered, “Is that the fruit of wolfberry?” Goji berry is a wolfberry fruit.

It is a plant belonging to the genus Lycium of the Solanaceae family, and is the fruit of a plant that grows mainly in East Asia such as China. There is a record that Goji berries were transmitted in Japan during the Heian period, and it is known that Ieyasu Tokugawa liked it. In China, its medicinal properties have been known for more than 3,000 years, and it is said that Yang Guifei, who was particular about beauty, ate it on a daily basis.

  • What does goji berry taste like?

Since it’s a superfood, it probably contains excellent ingredients, but … the taste is also a concern. If you can’t eat it, you can’t incorporate it into your daily diet.

The impression I ate is that goji berries do not have many characteristic tastes. It’s a bit sour and bitter … It’s not as sweet as dried fruits like raisins, so it goes well with anything.

Here are the main ingredients contained in goji berries.

  • Calcium
  • Potassium
  • Protein
  • Iron
  • Zinc
  • Selenium
  • Vitamin A
  • Vitamins B1, B2, B6
  • Vitamin C
  • Vitamin E,

Betaine, polyphenols, 18 kinds of amino acids including essential amino acids, and essential fatty acids. In addition to vitamin C, β-carotene, zeaxanthin, lutein, lycopene, rutin, and tannin are also included as antioxidants, which is another reason why they have been attracting attention recently.

  • What are the benefits of goji berry active ingredients?

What benefits do goji berry-rich nutrients bring to our health and beauty? There are individual differences in the effect, but you can expect this kind of effect.

  • Fatigue recovery & immunity improvement

Vitamin C and beta-carotene seem to help maintain and improve immunity. By increasing resistance to viruses and bacteria, you will make your body less likely to catch colds.

  • Anti-aging (anti-aging)

As mentioned above, goji berries are rich in ingredients that maintain high antioxidant activity. It works to remove “active oxygen” that damages cells and prevents aging due to oxidation.

People tend to focus on the appearance of aging, but it is expected to have an anti-aging effect in the body, such as making it harder to get sick and aiming for longevity. This is why goji berries have been regarded as a “longevity medicine” in Tibet and China since ancient times.

  • Whitening & skin-beautifying effect

The fact that antioxidant action is effective for anti-aging means that it can be expected to improve spots, wrinkles, and skin disorders caused by oxidation. Vitamin C has the function of synthesizing collagen from protein, so it gives the skin firmness and luster.

  • A whitening effect has also been discovered by Shiseido.

Suppressing the redness and blackening of the skin when exposed to ultraviolet rays ・Focusing on the function of quickly recovering the darkened skin , the ingredients of goji berry are used in supplements.

  • Diet effect

Vitamin B2 is effective in burning fat. It seems to promote calorie consumption. In addition, the abundant dietary fiber contained in goji berries absorbs water and swells after entering the stomach, so it is easy to get a feeling of fullness and prevent overeating. And it also has the power to relieve constipation.

It also contains other ingredients such as rutin and hesperidin, which are said to improve blood flow. If your blood circulation improves, you can expect an increase in metabolism. At the same time as making the body easy to lose weight, it seems to help eliminate swelling.

Finally, I would like to introduce the ability of “betaine”, which is abundant in goji berries, to prevent the accumulation of fat. Betaine is one of the amino acids that work on lipid metabolism and seems to promote fat excretion. Therefore, it has the effect of suppressing the rapid rise in blood sugar level and cholesterol level, and is thought to be useful for the prevention and improvement of obesity.

  • Recovery from eye fatigue / recovery of eyesight

Goji berries are so useful for eye health that they are called “eye drops to eat”. The secret is β-carotene, which partially changes to vitamin A, zeaxanthin, and lutein.

Vitamin A is the main component of a substance called “rhodopsin” in the retina, which seems to have the function of relaxing the eyes and relieving fatigue.

Zeaxanthin tends to decrease by staring at the screen of a smartphone or computer, but it is an important ingredient that alleviates the damage caused by light. It’s a nutrient that we want to be aware of today.

Lutein has high antioxidant power, and together with β-carotene and zeaxanthin, it can be expected to be effective in suppressing and recovering vision loss and preventing and improving eye diseases (congestion, cataract, glaucoma, etc.).

  • Adjust hormonal balance

A component called β-sitosterol has an action similar to that of female hormones, and can be expected to have the effect of adjusting the hormone balance. Those that can be expected to prevent or alleviate PMS (premenstrual syndrome), which causes menstrual pain, irregular menstruation, and frustration, and menopausal symptoms.



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